What is the Scope of Business Marketing in Murdoch Dubai?

Table of Contents

Business Marketing in Murdoch Dubai – We are exposed to at least one new brand, service, or product daily. It all comes down to one word: marketing. No matter how you are introduced to them – through massive billboards on the streets, emails and newsletters in your inbox, or your social media home page—it all comes down to this.

As long as there has been trade and commerce, there has been marketing. The goal has stayed the same at its core: to market and sell a service or a product. Yes, the nature, form, and content have changed significantly.

The modern marketing industry is booming and constantly expanding, meeting the demands of businesses and broadening the field of marketing management. As long as things stay optimistic, the industry should continue to expand. You need to comprehend the foundations and application of marketing if you hope to remain competitive in the market.

Business Marketing in Murdoch Dubai

What is Marketing?

The term “marketing” describes the actions taken by businesses or organisations to encourage purchasing or selling goods or services. It entails marketing, selling, and shipping finished goods to customers and companies. Every strategy a business uses aims to satisfy its target market by carefully planning and implementing the layout, prices, idea promotion, and supply of goods and services. It is a means of advancing commerce and increasing revenue. Since marketing represents a company, it is becoming increasingly popular among candidates and highly sought-after for future generations.

The marketing process is intricate, dynamic, and constantly changing in tandem with technology. Being goal-oriented and consumer-focused gives businesses a profit margin while gratifying sellers and buyers. The exchange of ideas and information between customers and businesses is the core of marketing. Well-planned marketing strategies directly impact a company’s ability to grow and make money.

Future marketing opportunities are growing at an exponential rate

Events, people, experiences, properties, locations, organisations, information, and ideas are all included in modern marketing. The list is growing constantly. Therefore, you must ask yourself, “What is the scope of marketing?” Alright, let’s get started.

Studying consumer needs and marketing research

To effectively plan future marketing initiatives, marketing research entails determining the needs and preferences of potential customers and analysing consumer behaviour in relation to marketing mix strategies, the business environment, and rival companies’ marketing initiatives. Another important component of marketing management is customer satisfaction.

Setting goals and developing strategies

The responsibility of marketing management is to identify the goal of profit maximisation. It deals with bringing in new business, keeping hold of current business, and growing the customer base through product development and planning, new product creation, commercialisation of product ideas, enhancement of existing product ideas, etc.

Organising Marketing Activities

Marketing initiatives support the methodical achievement of predetermined goals. It involves outlining policies for product lines, diversifying product offerings, promoting and advertising campaigns, and organising the selling and distribution process.


Studying the distribution process and channels is crucial to delivering goods and services at the lowest possible cost while achieving maximum sales and profits. Depending on the product’s nature, price, availability for distribution, and the rate involved in the process, the distribution process delivers goods to customers promptly.

Pricing guidelines

A variety of products have different pricing guidelines. The cost of production and distribution, product availability, quantity of competitors, rivals’ strategies, product life cycle, customers’ perceptions of the product and demand, and marketing objectives and agenda all play a role.


A successful promotional strategy is essential to achieving targeted marketing objectives. It consists of advertisements and sales promotions.  The promotion’s primary objectives are to inform consumers about new brands or product improvements, keep hold of current consumers, and educate potential buyers about products. The marketing field grows as marketing management creates fresh methods and approaches to maintain client engagement.

Marketing management is also responsible for regulating and evaluating marketing activities

Evaluation makes it possible to classify marketing campaigns and actions based on their effectiveness and reach.

Activities following the sale

Marketing doesn’t end when a customer buys a product or service. Marketing management encompasses providing post-purchase assistance to customers to maintain their business, foster brand loyalty, and enhance the company’s reputation. It also entails getting input from customers to determine their level of satisfaction. Activities carried out after the sale have the power to increase client loyalty.

Get your MBA Degree from Murdoch Dubai!

Because technology is developing so quickly and businesses are becoming more and more interested in fostering global connections, marketing is becoming more and more widespread. Today’s marketers strive to give their target customers exceptional customer experiences and value by attending to their pain points. Getting an MBA in Business Marketing in Murdoch Dubai is the best option to become a successful marketing professional in today’s market. You will be assured of getting placed in top MNCs of the world.

Get a scholarship within 48 hours?

let us help you find your ideal university with a guaranteed scholarship

Picture of Karishma Mansukhani

Karishma Mansukhani

Been a part of the higher education industry for almost 6 years. I've learnt that there is no single linear path to a successful career, and students should be encouraged to have diverse skills. At SecureMyScholarship, I manage admissions to some of the top universities in UAE, while also make sure every student is provided with adequate application and scholarship guidance.

Share Blog on -


Related Articles

SecureMyScholarship Mascot

Want a scholarship within 48 hours ?

let us help you find your ideal university with a guaranteed scholarship

SecureMyScholarship Mascot